Cardiff Fire 90's Night

For the final match-up of the season between Cardiff Fire and Milton Keynes Thunder, there was a lot buzz around the game as the Fire were looking to complete a clean sweep of wins against MK. It was also a big weekend of hockey in the capital with the Cardiff Devils and Sheffield Steelers in action twice, including the Challenge Cup Final.

The fixture was chosen as the perfect game to host a themed event, which is when I decided to organise a 90's Night. The idea was to celebrate the best decade of them all, inviting hockey fans from Cardiff and travelling fans from Milton Keynes and Sheffield to join us for a fun night of hockey with the match night DJ playing 90’s hits (fancy dress was optional, but encouraged).

To promote the event I designed a fixture poster with a 90’s vibe to advertise the game on social media platforms. In addition to posting regular photos in the build up to the game, I shared fun and engaging content with plenty of 90’s puns and nostalgia to create excitement around the theme.

I compiled a playlist on Spotify to get supporters in the groove and published a number of articles on the website promoting the game. With the 90's being the decade most of the squad was born in, I created a ‘Guess the 90’s Fire Kids’ quiz for ‘Throwback Thursday’. The quiz was one of the most successful posts during the campaign, reaching 898 people and generating 259 engagements on Facebook alone, with an engagement rate of 13%.

I also produced a series of nostalgic promotional videos with 90's TV clips and game footage, where an old TV set switched between channels with iconic 90’s TV shows appearing before tuning into the ‘Cardiff Fire TV’ channel advertising the upcoming game.

To help reach a wider audience on social media, I ran ticket giveaways on Facebook and Twitter. On Twitter we asked followers to retweet and like a tweet for a chance to win a pair of tickets to the game. The tweet featured the fixture poster with details of the game so that every person reached on Twitter would be reminded of the upcoming game. The tweet received 44 entries and generated 4 thousand impressions in just 3 days, with an engagement rate of 3.7%.

Over the 12 days of promoting the event, there were 81 thousand impressions generated on Twitter, 12 thousand people reached on Facebook and over 2 thousand hits on the website.

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