Privacy Policy

This privacy policy applies between James Assinder and users of this website. I take the privacy of your information very seriously. This privacy policy applies to my use of any and all data collected by me or provided by you in relation to your use of this website.

Please read this privacy policy carefully.

What data I collect and why I collect it

When completing a form on this website, as appropriate, you may be asked to enter your name, email address, telephone number or other details to help you with your experience.

I may use the information I collect from you in the following ways:

  • To respond to your requests or enquiries;
  • To personalise a user’s experience;
  • To improve this website in order to better serve you;
  • To administer a contest, promotion, survey or other site feature.

If you would like to opt out of any marketing material, you can request to be removed from a mailing list by contacting me via the email address below.

If you choose to send me an email through a contact form or to an official email address provided on this website, the details you include will be held securely by my email provider. I may use the information provided for the purposes of responding to your email.

Please be aware that you have a responsibility to ensure that any email you send to me is within the bounds of the law.


Cookies are text files, containing small amounts of information, which are downloaded to your computer or other device when you visit a website.

I use cookies on this website to help deliver a greater experience to my users and learn more about them to improve the quality of this website.

By using this website, you agree that I can place and access the following types of cookies on your computer or device:

  • Strictly necessary cookies that are essential for the operation of this website;
  • Performance cookies that allow me to anonymously recognise and count the number of visitors and to see how visitors move around this website when they are using it.

You may stop using cookies by changing the settings in your browser. Please note that if you delete or disable a cookie you may experience interruptions or limited functionality in certain areas of this website.

Google Analytics

When someone visits this website I use the third-party web analytics service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. I do this to find out information such as the number of visitors to a certain page of this website.

This information is processed in a way which does not identify you as a user and I do not make any attempt to find out the identities of those visiting this website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long I retain your data

Unless a longer retention period is required or permitted by law, I will only hold your data on my systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data be deleted.

The information provided to me through the contact form, or via email, will be retained indefinitely. You can request that this personal data be removed at any time.

Users that wish to unsubscribe from a mailing list can do so at any time by clicking on the link at the bottom of an email.

What rights you have over your data

If you have provided information to me through the contact form, or via email, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request that I erase any personal data I hold about you. This does not include any data I am obliged to keep for administrative, legal, or security purposes.

How I protect your data

I use well-established secure sites to store and safeguard your data where access to your data is controlled by a secure login and password.

If you suspect any misuse or loss or unauthorised access to your data, please let me know immediately by contacting me via the email address below.

Changes to this privacy policy

I reserve the right to change this privacy policy as I may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on this website and you are deemed to have accepted the terms of the privacy policy on your first use of this website following the alterations.

If there are any questions regarding this privacy policy you may contact me via email at